LilyWish Privacy Policy

Last Updated: March 6, 2026
Effective Date: March 6, 2026

At LilyWish (hereinafter referred to as "we," "us," "our," or "LilyWish"), we are an online clothing retailer dedicated to providing you with fashionable, high-quality products and an excellent shopping experience. We place a high priority on protecting your privacy and are committed to collecting, using, and safeguarding your personal information in compliance with applicable laws.

This Privacy Policy is designed to explain how we collect, use, store, share, and protect your personal data when you visit our website lilywish.com, make purchases on our site, or interact with us. By continuing to use our website, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

1. What Personal Information We Collect

In the course of your use of LilyWish services, we collect only the information necessary to fulfill specific functions, based on principles of legality, legitimacy, and necessity. Given the nature of the clothing e-commerce business, we may collect the following types of personal information:

1.1 Information You Provide Directly

• Registration Information: When you create an account, we may collect your name, email address, phone number, and login password (encrypted).

• Profile Information: Information you voluntarily provide in your profile, such as gender, birthday, size preferences (e.g., S/M/L/XL, height, weight), and style preferences. This helps us recommend more suitable clothing items for you.

• Transaction Information: When you place an order, we need to collect the recipient's name, shipping address, contact phone number, order details (purchased items, size, color, quantity), and payment information (payment method, partial payment account details; we do not store your full bank card number or payment password).

• Return/Exchange Information: When you process a return or exchange, we may collect information about the returned items, the logistics tracking number, refund account details, and the reason for the return/exchange you provide.

1.2 Information Collected Automatically

When you visit our website, we may automatically collect the following information through Cookies and similar technologies:

• Device Information: Your IP address, browser type and version, operating system, and device identifiers.

• Usage Logs: The pages you visit, links you click, time spent on the site, search keywords, etc.

• Cookies and Tracking Technologies: Used to remember your login status and shopping cart contents, as well as to analyze user behavior to optimize our advertising and marketing activities.

2. How We Use Your Personal Information

We use your personal information for the following purposes:

1. To Provide and Fulfill Your Orders: Processing your payments, arranging shipments with logistics partners, issuing invoices, and handling return/exchange requests. For example, we share your shipping information with courier companies to deliver your clothing packages.

2. Account Management: Helping you create and manage your account, verify your identity, and provide customer support.

3. Personalization and Recommendations: Recommending clothing items, promotions, or styling suggestions that may interest you, based on your browsing history, purchase history, and provided size preferences.

4. Marketing Communications: With your explicit consent, sending you information about new arrivals, limited-time discounts, and member-exclusive events via email, SMS, or in-app notifications. You can unsubscribe at any time via the link in our emails or by contacting customer service.

5. Service Improvement: Analyzing user behavior data to understand preferences, optimize the website interface, product displays, and shopping process, thereby enhancing your shopping experience.

6. Security and Compliance: Detecting and preventing fraudulent activities and illegal transactions, maintaining website security, and complying with applicable laws and regulations.

3. How We Share, Transfer, or Disclose Your Information

We highly value the security of your personal information and do not sell it to any third parties. However, in the following necessary circumstances, we may share your information with third parties:

1. Service Providers (Data Processors): To complete transactions and provide services, we may share necessary personal information with the following types of third-party service providers:

   • Logistics and Delivery Companies: Sharing your name, address, and contact number to deliver your clothing parcels.

   • Payment Processors: Sharing order amount and payment information to facilitate transaction settlement.

   • IT Service Providers: Such as website hosting providers, data analytics services (e.g., Google Analytics), and email delivery services. These providers only access your information as necessary to perform services on our behalf and are contractually obligated to maintain strict confidentiality.

2. Disclosures Required by Law: We may disclose your personal information when required to comply with applicable laws, regulations, court orders, or government requests.

3. Business Transfers: In the event of a merger, acquisition, or asset sale involving LilyWish, your personal information may be transferred as a business asset. We will notify you via a notice on our website.

4. Cookie and Tracking Technology Policy

LilyWish uses Cookies to enhance your shopping experience. Cookies are small text files stored on your device that help us:

• Remember the items in your shopping cart;

• Remember your login status to avoid repeated logins;

• Analyze traffic and user behavior to optimize site performance;

• Provide personalized advertising recommendations.

You can manage or refuse Cookies through your browser settings. Please note that disabling Cookies may prevent you from using core functions such as the shopping cart and checkout. For a specific list of Cookies we use, please see our [Cookie Statement].

5. How We Store and Protect Your Information

1. Storage Location: The personal information we collect will be stored on servers located in [Mainland China / or specify other location, e.g., Singapore] owned by us or our service providers. If you are located in the European Union or other regions, your information may be transferred to and processed in the server location.

2. Data Security: We employ industry-standard security technologies (such as SSL/TLS encryption for data transmission), access control mechanisms, and internal management policies to protect your personal information from unauthorized access, disclosure, use, modification, or destruction.

3. Data Retention Period: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

6. Your Rights

You have the following rights regarding your personal information:

• Right to Access: You have the right to request a copy of the personal information we hold about you;

• Right to Rectification: You have the right to update or correct inaccurate personal data;

• Right to Erasure: You have the right to request the deletion of your data when it is no longer necessary for legal or business purposes;

• Right to Withdraw Consent: You may withdraw your consent for specific data uses (such as receiving marketing communications) at any time;

• Right to Opt-Out: You can opt out of receiving promotional communications by clicking the "unsubscribe" link in any of our emails or by contacting us directly.

7. Data Retention

We will retain your personal data for no longer than is necessary to achieve the purposes for which it was collected, unless a longer retention period is required or permitted by law. The specific retention period may vary depending on the type of data involved.

8. Children's Privacy

Our website and services are primarily directed to adults. We do not knowingly collect personal information from children under the age of 14 (or the equivalent minimum age in your jurisdiction). If you are a parent or guardian and believe that your child has provided us with information without your consent, please contact us immediately, and we will take steps to delete such information.

9. Legal basis and international compliance

We process your personal data in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) for residents of the European Economic Area and the California Consumer Privacy Act (CCPA) for residents of California. If you are located in the EU or other regions with data protection legislation, you may have additional rights regarding your personal information, as detailed in this Privacy Policy.

10. Privacy Policy Update

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. In the event of any material changes, we will notify users by posting the revised policy on our website and updating the "Effective Date" at the top of this page for your awareness. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions, comments, or complaints about this Privacy Policy, or if you wish to exercise your data subject rights, please contact us at: service@lilywish.com.